GREENROUTE MOBILE APPLICATION
GREENROUTE MOBILE APPLICATION
GREENROUTE MOBILE APPLICATION
An AI-driven
approach to simplifying sustainable travel decisions without complexity.
An AI-driven approach
to simplifying
sustainable travel decisions without complexity.
An AI-driven
approach to simplifying sustainable travel decisions without complexity.
UX Prototyping & Testing
UX Concept Design
UX Ideation
User Interface
Client
Client
Client
Self Exploration
Self Exploration
Self Exploration
Role
Role
Role
UI/UX Designer
UI/UX Designer
UI/UX Designer
Duration
Duration
Duration
4 Months
4 Months
4 Months
Tools
Tools
Tools
Figma, Sketch, Adobe
Figma, Sketch, Adobe
Figma, Sketch, Adobe
BACKGROUND AND PROBLEM
BACKGROUND AND PROBLEM
BACKGROUND AND PROBLEM
Despite growing awareness around sustainability, travellers struggle to act due to fragmented tools, limited visibility, and complex decision-making processes. This gap between intent and action prevents meaningful, eco-conscious travel behaviour.
Despite growing awareness around sustainability, travellers struggle to act due to fragmented tools, limited visibility, and complex decision-making processes. This gap between intent and action prevents meaningful, eco-conscious travel behaviour.
Despite growing awareness around sustainability, travellers struggle to act due to fragmented tools, limited visibility, and complex decision-making processes. This gap between intent and action prevents meaningful, eco-conscious travel behaviour.
38%
38%
38%
travellers struggle to find
tools for reducing travel impact
travellers struggle to find
tools for reducing travel impact
travellers struggle to find
tools for reducing travel impact
30%
30%
30%
travellers unaware of the
sustainable travel tools.
travellers unaware of the
sustainable travel tools.
travellers unaware of the
sustainable travel tools.
29%
29%
29%
travellers lack time to explore
sustainable travel resources.
travellers lack time to explore
sustainable travel resources.
travellers lack time to explore
sustainable travel resources.
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
To understand traveller behavior, I explored how users approach sustainability while planning trips. The research revealed a clear gap between intention and action.
Many travellers expressed interest in making eco-conscious decisions, but struggled to find reliable tools that clearly explained environmental impact. Existing resources felt fragmented, time-consuming, and difficult to interpret.
A recurring pattern showed that users rarely go out of their way to research sustainability. Instead, they prefer quick, integrated insights within their existing planning flow.
These findings highlighted a key opportunity: simplify access to sustainability insights and embed them directly into the decision-making process.
To understand traveller behavior, I explored how users approach sustainability while planning trips. The research revealed a clear gap between intention and action.
Many travellers expressed interest in making eco-conscious decisions, but struggled to find reliable tools that clearly explained environmental impact. Existing resources felt fragmented, time-consuming, and difficult to interpret.
A recurring pattern showed that users rarely go out of their way to research sustainability. Instead, they prefer quick, integrated insights within their existing planning flow.
These findings highlighted a key opportunity: simplify access to sustainability insights and embed them directly into the decision-making process.
To understand traveller behavior, I explored how users approach sustainability while planning trips. The research revealed a clear gap between intention and action.
Many travellers expressed interest in making eco-conscious decisions, but struggled to find reliable tools that clearly explained environmental impact. Existing resources felt fragmented, time-consuming, and difficult to interpret.
A recurring pattern showed that users rarely go out of their way to research sustainability. Instead, they prefer quick, integrated insights within their existing planning flow.
These findings highlighted a key opportunity: simplify access to sustainability insights and embed them directly into the decision-making process.
01 Travellers want to make sustainable choices but lack clarity
01 Travellers want to make sustainable choices but lack clarity
01 Travellers want to make sustainable choices but lack clarity
02 Tools exist, but are hard to discover and use
02 Tools exist, but are hard to discover and use
02 Tools exist, but are hard to discover and use
03 Time and effort discourage deeper research
03 Time and effort discourage deeper research
03 Time and effort discourage deeper research
04 Users prefer guidance embedded within their journey
04 Users prefer guidance embedded within their journey
04 Users prefer guidance embedded within their journey
BUT WHAT IS GREENROUTE?
An AI-driven platform that simplifies sustainable travel decisions by providing clear insights, personalized recommendations, and easy-to-use tools, helping travellers make eco-conscious choices effortlessly.
BUT WHAT IS GREENROUTE?
An AI-driven platform that simplifies sustainable travel decisions by providing clear insights, personalized recommendations, and easy-to-use tools, helping travellers make eco-conscious choices effortlessly.
BUT WHAT IS GREENROUTE?
An AI-driven platform that simplifies sustainable travel decisions by providing clear insights, personalized recommendations, and easy-to-use tools, helping travellers make eco-conscious choices effortlessly.
USER INTERVIEW
USER INTERVIEW
USER INTERVIEW
I do not know how much CO₂ my flight produces.
It just feels abstract.
I do not know how much CO₂ my flight produces.
It just feels abstract.
I do not know how much CO₂ my flight produces.
It just feels abstract.
CO₂ data must be made tangible and contextual, not just a number.
I always feel like I should take the train, but I can never figure out if it is worth it time-wise or price-wise.
I always feel like I should take the train, but I can never figure out if it is worth it time-wise or price-wise.
I always feel like I should take the train, but I can never figure out if it is worth it time-wise or price-wise.
Users need transparent side-by-side comparisons to make confident decisions.
I would love to travel sustainably, but eco-friendly trips feel like they require so much research.
I would love to travel sustainably, but eco-friendly trips feel like they require so much research.
I would love to travel sustainably, but eco-friendly trips feel like they require so much research.
Planning friction is the real barrier — not user intent.
I have tried eco apps before but they feel preachy or too niche.
I have tried eco apps before but they feel preachy or too niche.
I have tried eco apps before but they feel preachy or too niche.
Tone matters. Sustainable travel should feel aspirational, not restrictive.
ONBOARDING
ONBOARDING
ONBOARDING
A Personalized Beginning to the Journey
A Personalized Beginning to the Journey
A Personalized Beginning to the Journey
DESIGN OPPURTUNITIES
DESIGN OPPURTUNITIES
DESIGN OPPURTUNITIES
The research revealed a clear gap between travellers’ intent and their ability to act sustainably. There is an opportunity to simplify how environmental impact is understood and integrated into travel decisions, without adding extra effort or complexity.
The research revealed a clear gap between travellers’ intent and their ability to act sustainably. There is an opportunity to simplify how environmental impact is understood and integrated into travel decisions, without adding extra effort or complexity.
The research revealed a clear gap between travellers’ intent and their ability to act sustainably. There is an opportunity to simplify how environmental impact is understood and integrated into travel decisions, without adding extra effort or complexity.
How Might We?
How Might We?
How Might We?
help travellers make sustainable choices effortlessly?
present environmental impact in a clear and actionable way?
integrate sustainability insights into existing travel workflows?
bridge the gap between travellers’ intent and sustainable action?
Focusing on simplicity and accessibility, the solution aims to reduce decision fatigue by embedding real-time, easy-to-understand sustainability insights directly into the user’s journey.
Focusing on simplicity and accessibility, the solution aims to reduce decision fatigue by embedding real-time, easy-to-understand sustainability insights directly into the user’s journey.
Focusing on simplicity and accessibility, the solution aims to reduce decision fatigue by embedding real-time, easy-to-understand sustainability insights directly into the user’s journey.
THE SOLUTION
THE SOLUTION
THE SOLUTION
An AI-driven platform that simplifies sustainable travel decisions by providing clear, real-time insights into the environmental impact of each choice. By integrating seamlessly into the travel planning process, the platform removes complexity and enables users to make eco-conscious decisions effortlessly.
An AI-driven platform that simplifies sustainable travel decisions by providing clear, real-time insights into the environmental impact of each choice. By integrating seamlessly into the travel planning process, the platform removes complexity and enables users to make eco-conscious decisions effortlessly.
An AI-driven platform that simplifies sustainable travel decisions by providing clear, real-time insights into the environmental impact of each choice. By integrating seamlessly into the travel planning process, the platform removes complexity and enables users to make eco-conscious decisions effortlessly.
Core Features:
01 Impact Visibility
01 Impact Visibility
01 Impact Visibility
Instantly understand the environmental footprint of travel options
Instantly understand the environmental footprint of travel options
Instantly understand the environmental footprint of travel options
02 Smart Recommendations
02 Smart Recommendations
02 Smart Recommendations
Personalized suggestions for more sustainable alternatives
Personalized suggestions for more sustainable alternatives
Personalized suggestions for more sustainable alternatives
03 Seamless Integration
03 Seamless Integration
03 Seamless Integration
Embedded within the planning flow to avoid extra effort
Embedded within the planning flow to avoid extra effort
Embedded within the planning flow to avoid extra effort
Value Proposition
Value Proposition
Value Proposition
The solution transforms sustainability from a complex, time-consuming task into a simple, intuitive part of everyday travel decisions - bridging the gap between awareness and action.
The solution transforms sustainability from a complex, time-consuming task into a simple, intuitive part of everyday travel decisions - bridging the gap between awareness and action.
The solution transforms sustainability from a complex, time-consuming task into a simple, intuitive part of everyday travel decisions - bridging the gap between awareness and action.
FEATURE BREAKDOWN AND FOCUS AREAS
FEATURE BREAKDOWN AND FOCUS AREAS
FEATURE BREAKDOWN AND FOCUS AREAS
What GreenRoute does.
What GreenRoute does.
What GreenRoute does.
Learns user preferences and adapts recommendations accordingly
Personalized home with destinations, filters, and live impact tracking
Real-time CO₂ insights with intuitive color-coded visuals
Chat-based AI for eco-friendly travel planning in one prompt
Compare transport options with CO₂, price, and duration side by side
SIGNING OFF!
SIGNING OFF!
SIGNING OFF!
Key Takeaways
Key Takeaways
Key Takeaways
Three layers working together: intelligent planning, transparent comparison, personal impact tracking.
Simplicity Drives Sustainable Decisions
Travellers don’t avoid sustainable choices because they don’t care -they avoid them because the process feels complex and overwhelming.
By reducing cognitive load and presenting clear, actionable insights, users are more likely to engage.
Designing for simplicity transforms sustainability from a burden into an easy default.
The goal is not more information, but better clarity at the right moment.
Travellers don’t avoid sustainable choices because they don’t care -they avoid them because the process feels complex and overwhelming.
By reducing cognitive load and presenting clear, actionable insights, users are more likely to engage.
Designing for simplicity transforms sustainability from a burden into an easy default.
The goal is not more information, but better clarity at the right moment.
Travellers don’t avoid sustainable choices because they don’t care -they avoid them because the process feels complex and overwhelming.
By reducing cognitive load and presenting clear, actionable insights, users are more likely to engage.
Designing for simplicity transforms sustainability from a burden into an easy default.
The goal is not more information, but better clarity at the right moment.
Awareness Alone Isn’t Enough - Action Needs Guidance
Many travellers are open to sustainable choices but lack direction on how to act.
Simply surfacing data or tools isn’t effective without contextual guidance.
Users need timely recommendations that fit naturally into their decision flow. Bridging the gap between awareness and action is where real impact happens.
Design must actively guide, not just inform.
Many travellers are open to sustainable choices but lack direction on how to act.
Simply surfacing data or tools isn’t effective without contextual guidance.
Users need timely recommendations that fit naturally into their decision flow. Bridging the gap between awareness and action is where real impact happens.
Design must actively guide, not just inform.
Many travellers are open to sustainable choices but lack direction on how to act.
Simply surfacing data or tools isn’t effective without contextual guidance.
Users need timely recommendations that fit naturally into their decision flow. Bridging the gap between awareness and action is where real impact happens.
Design must actively guide, not just inform.